A Journey of Corporate Renewal
When modest change is not enough, when competition or the economy or the world has become so different that a really new response is needed, then it is time for the company to change, to make a journey, to undertake a spirit quest.
Of necessity, the quest that causes lasting change must be inward. The greater the change that is needed, the deeper the quest must go, the more intense must be the search.
In the meeting of intense experience and business crisis we found a clue to something which a CEO can use, at will, to cause a performance transformation and a surge in profits.
The process itself is very simple. There are just three major steps, constantly repeated. Perfection is not needed and they become more effective with practice.
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The above is an abstract of a chapter in Fire in the Corporate Belly.
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