Quite simply, this book is about corporate results. It is about significantly enlarging profits, about improving performance, about increasing competitiveness. And doing so quickly.
It is about Turnaround. Not late-stage or work-out, but Preemptive and Early Decline Turnaround when the resources of companies are still substantial and credit still available.
It is about changing the innate trajectory of organizations—that part of corporate performance that is independent of the economy or the competition—long before financial crises hit.
And it is about Corporate Renewal, about creating new beginnings.